UK exports of goods and services in the 12 months to April 2019 increased by 4.0% to £645.8 billion. Last week’s state visit reinforced the shared values between the UK and US, but also reminded us of the truly unique economic relationship which helps our businesses to prosper. Today’s record-breaking figures putting total UK exports at over £645 billion demonstrates the resilience of our economy, despite the increasingly uncertain global economic environment. I encourage exporters right across the country to use today’s statistics as evidence that despite global headwinds, the most prosperous countries in the world are demanding British goods at unprecedented levels. The Department for International Trade is a dedicated international economic department, helping British business succeed abroad, as never before. Goods exports to the USA increased by 11.9% to £57.6 billion, helping to drive up British exports. Demand from the US was the strongest driver of UK export growth in the 12 months to April 2019, new Office of National Statistics (ONS) figures showed today (10 June) as UK exports reached a record high of £645.8 billion.In yet another sign of the special relationship following the US State Visit last week, goods exports to the USA were worth £57.6 billion, over £20 billion more than Germany, our second largest single export market for goods.Overall, British goods exports to the world over the past year increased by £16 billion. The US was by far the largest contributor of any single country to this increase, with British exports to our closest trading partner increasing by £6.1 billion and, therefore, accounting for over a third of the total increase in value of British goods exports (38.4%).In terms of both goods and services, in 2018, the USA was by far the UKs biggest export market. The UK was the USA’s largest European export market.The unique economic relationship between the USA and UK is not just evident in our trading relationship, but also by the levels of investment in each other’s economies. Both nations are the largest investors in each other’s economies with mutual investment totalling around £609 billion. Furthermore, everyday 1 million Americans work for British companies in America, whilst 1 million Britons do the same for American companies in the UK.Secretary of State for International Trade, Dr Liam Fox, said: Goods exports increased by 4.7% to £356.6 billion. Total trade between the UK and USA in 2018 worth £190.5 billion.
Video Player is loading.Play VideoPlayNext playlist itemMuteCurrent Time 0:00/Duration 1:02Loaded: 0%Stream Type LIVESeek to live, currently playing liveLIVERemaining Time -1:02 Playback Rate1xChaptersChaptersDescriptionsdescriptions off, selectedCaptionscaptions settings, opens captions settings dialogcaptions off, selectedQuality Levels720p720pHD576p576p360p360p270p270pAutoA, selectedAudio Tracken (Main), selectedFullscreenThis is a modal window.Beginning of dialog window. Escape will cancel and close the window.TextColorWhiteBlackRedGreenBlueYellowMagentaCyanTransparencyOpaqueSemi-TransparentBackgroundColorBlackWhiteRedGreenBlueYellowMagentaCyanTransparencyOpaqueSemi-TransparentTransparentWindowColorBlackWhiteRedGreenBlueYellowMagentaCyanTransparencyTransparentSemi-TransparentOpaqueFont Size50%75%100%125%150%175%200%300%400%Text Edge StyleNoneRaisedDepressedUniformDropshadowFont FamilyProportional Sans-SerifMonospace Sans-SerifProportional SerifMonospace SerifCasualScriptSmall CapsReset restore all settings to the default valuesDoneClose Modal DialogEnd of dialog window.This is a modal window. This modal can be closed by pressing the Escape key or activating the close button.Close Modal DialogThis is a modal window. This modal can be closed by pressing the Escape key or activating the close button.PlayMuteCurrent Time 0:00/Duration 0:00Loaded: 0%Stream Type LIVESeek to live, currently playing liveLIVERemaining Time -0:00 Playback Rate1xFullscreenAndrew Winter: How to flaunt your Unique Selling Point01:02LAST month I auctioned two properties of pretty similar presentation in fairly comparable locations in the boutique Brisbane suburb of Spring Hill.While there was price differential between the two, one in the $700,000s and one in the $800,000s, their proximity and reasonably close price band would normally mean roughly the same response from the market.Both owners had property experience. One close to agency and the other close to a company who marketed property.When it came time to sell the owner with a little bit of agency experience chose to only market through a single method of advertising. Due to its high traction with buyers he chose a digital only campaign and marketed in the highest possible position on the front page.More from newsParks and wildlife the new lust-haves post coronavirus19 hours agoNoosa’s best beachfront penthouse is about to hit the market19 hours agoThe cost was about $3000. This, in combination with the office’s database, generated 16 groups through the four week campaign and a sale price just after the auction in the early $700,000s.You’ve got to spread your message as far as you can to get all possible buyers, according to Haesley Cush. AAP Image/Claudia Baxter. The owner with the marketing experience also understood the benefits of digital advertising on realestate.com.au and its enormous following from buyers. But they also used a combination of print marketing, again the highest listing on the online portals, high gloss brochures and again the agent’s database. Costing close to $15,000. The result was 50 groups through the campaign and a sale in the high $800,000s.In fairness the $870,000 property is a better home in a better location. But you can’t tell all of that just from the ads.To receive three times the number of inspections in such a small little suburb certainly adds weight to the benefit of a full marketing campaign.So why did the gentleman with a little bit of agency knowledge not go the whole hog? The truth is the vast majority of agents don’t. They haven’t seen the benefits of a full campaign or if they have they only remember the campaigns they ran that had underwhelming results. They definitely remember the disappointment of the owners who didn’t get strong numbers from their big advertising campaigns, so they became gun shy on recommending it.The reality is a strong campaign will likely generate more buyers.It’s not one versus the other. Real estate is a contact sport, the more buyers your agent is in contact with the more competition your property will likely receive.