Does an automated referral program make sense for your credit union?

by ,

first_imgWhen I first joined RewardStream, I admit I was little confused about how automated referral programs worked. I didn’t quite understand what it meant to automate a process that humans do naturally. I’d seen referral programs run in the past, and it seemed pretty simple. Reach out to your customers, tell them you’ll reward them when they refer their friends, and wait for those friends to show up and make a purchase. It seemed like a pretty organic process, based on the natural relationship between people.Throughout the course of our daily lives, we are constantly referring our friends and families, and being referred by them: from products and services to ideas and experiences. It’s a commendable human trait, to share our positive (and negative) experiences with the people closest to us. In fact, when I sit back and think about it, I realize I am constantly benefitting from the knowledge that my peers and loved ones share with me.All Trust is Made Equal; Some is More Equal Than OthersIt’s probably fair to say there’s a certain domain of trustworthiness when it comes to providing accurate and pragmatic advice. Some people are very good at recommending experiences – vacation destinations, hotels, airlines, and so on. Others are experts in certain niches, and can provide assistance when I need very specific advice or guidance. For particularly big decisions, I’ll often solicit the opinions of many people before making my choice. continue reading » 39SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img

Leave a Reply

Your email address will not be published. Required fields are marked *